WWAVRC brief was to get a Retail Loyalty
client on board.
We came up with the idea to send out themed
Barbie dolls, each doll is styled for the store
he or she shops in, these dolls were sent out
(cold) to the marketing directors of Selfridges,
Habitat, Safeway, Boots and a few other high
street stores, we sent twenty in all.
100% response came back – so stage one worked,
but unfortunately account management could not
bring a client on board.
This fabulous mailing won a Caples.