Microsoft business solutions
This Business to Business mailing is talking to
IT guys (the data told us it's usually guys).
It’s techy and it’s their language – and they’re the ones who walk about in the jeans and T.shirts – so that’s what we sent them.
The above the line ads were all about ‘people ready’ solutions, so we turned it into a movement… one you join and by wearing the T shirt your part of it.